Liquid detergent capsules help consumers use just the right amount of detergent for their washing machines. These capsules are used daily by millions of consumers worldwide. They are safe when used and stored as instructed on the product package. However, it is important to store them in a safe place before and after use, and always keep them out of reach of children. The companies producing and selling liquid detergent capsules take the safety of consumers very seriously.
Child safety is of paramount importance to the detergent industry. Despite education efforts, incidents, such as children eating washing tablets, capsules or detergent pods left near the washing machine, unfortunately can occur.
As a matter of fact, some parents still tend to underestimate the consequences of unsafe storage of cleaning products.
"Keep Caps from Kids” is a campaign launched by A.I.S.E, the International Association for Soaps, Detergents and Maintenance Products in 2014. The campaign is addressed to parents and people looking after young children and aims to avoid misuse of liquid laundry detergent capsules. The goal is to provide concrete advice on how to prevent kids from being hurt and how to use laundry capsules safely and store them out of the reach of children.
This campaign is supported by institutional partners across Europe including the European Child Safety Alliance and numerous other relevant stakeholders including consumer NGOs, ministries of health, Poison Control Centers and associations of pediatricians who help promote the safety message.
New partners are welcome to join the campaign and are not required to be members of A.I.S.E. or national associations. Being a campaign partner is free of charge and allows free use to all elements of the communications toolkit. For more information please contact our country representatives.
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The "Keep Caps from Kids" pan-European campaign is an initiative by the International Association for Soaps, Detergents and Maintenance Products (A.I.S.E.) on behalf of the detergent industry. A.I.S.E. is supported by a broad network of National Associations.
List of partners (PDF)
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